Based in Taipei. For the past five years, I have been building brands and creating visuals that drive business success in technical industry. My responsibility is to maximize brand value by identifying business objectives, user needs and pain points, as well as market trends, and delivering key messages to the target audiences across a variety of mediums.
My experience with team members from different regions and functions has also taught me the importance of communication and collaboration. In recent years, I've developed into a facilitator who helps move projects forward. Having the ability to view things from different perspectives enabled me to maximize the value our team brings to the table.
Contact MeDownload Resume➡️ Belong to fintech marketing team and work closely with marketers to establish brand identity and creative content across all marketing platforms
➡️ Contribute to the rebrand project. Create and define brand stories via visual to drive brand awareness
➡️ Analyze market trends and formulate strategies to reach consumers
➡️ Lead branding projects and maximize the impact and value of the brand design team
➡️ Contribute to project discussions, facilitate communication, lead art direction, and provide design feedback and guidance
➡️ Facilitate cross-regional and cross-functional collaborations
➡️ Develop and implement a comprehensive design workflow
➡️ Create a brand new product and CIS with the business team
➡️ Contribute to the rebrand project and help maintain and iterate the brand visual system
➡️ Develop a brand story and an illustration system for mascot Eve
➡️ Create visual assets for the brand's social media channels
in the APAC region
Adobe Creative Suite
Adobe Firefly
midjourney
Webflow, Framer, Figma
Miro
Notion
Pitch
Medium
Please feel free to reach out if you'd like to know more or create a fabulous brand together!