sofasoda branding / 2019

sofasoda creates competency-based learning experiences of the highest quality aimed to prepare us today for the world of tomorrow.

We believe learning is effective when we develop the skills and knowledge though practices with real-life scenarios and direct help from experts.

THE CHALLENGE
It always become serious and bundled when Asian mentioned education. Since Confucianism always taught us not to be different. So that people can work unity in this Society. However, time changes. If we still could’t  find out our unique, and search for specialty,  we’ll unable to face the rapidly changing furure.

To convey a brand new edu concept in Asian is quite a hard task!

our value

Spark Interest

Easily Develop

For Tomorrow

From

Concept

To

Identity

Our Vision
Empower everyone to make impact in shifting environment of today and tomorrow.
Our Mission
Prepare learners today for the world of tomorrow.
Brand Positioning
The futrue skills vital lab.
未來力製造所
透過微型專案演練,
我們致力於職場軟性通用能力的深化訓練,為世界創造更多高適應力的人才。
Our TA
The people with survival advantage in the future world.
在未來世界裡,具有生存優勢的人。
身處快速變動的環境,能一眼辨識問題與挑戰,展開比別人更有效的思考、決策和行動,是這些人最大的特色。

Visual Identity

Logotype
Typography
Color Palette
Illustration System
Social Media
Photography

Logotype

Master
Iconic Logo
In Narrow Space
Partnership Lockup
Font Title
Font Body

Color Palette

As easy as lying on a sofa
As refreshing as a can of soda

Brand color has always been the most important role to make impressions in user’s heart. These color has a name that also reflects who we are.

However, the proportion of color has wide range in different situations. So it effortly changes its tone to fit any occasions. No matter if we inspiring our users, telling a story, or present our product.

product dark mode

Primary
Neutral
Secandary

product light mode

Primary
Neutral
Secandary

illustration light mode

Primary
Secandary

illustration dark mode

Primary
Secandary

Illustration - spot

artboard - 300px * 300px
line - 3pt
Used Scene - badges graphics, system notification, and other small spaces in the product.

Illustration - scenario

artboard - 1200px * 1200px
line - 3pt
Used Scene - features screens, popup screens, dialogue screens, banners, etc.

illustration - people

elements

combination

add outlines

more types of variations

Express the brand in
photography

Our relatable tutors
Energetic learners
Refreshing senarios