2022.11 - 2022.12
Plan, Visual Design, Web Design
The goal of the campaign was to recruit new members. Look back to gross financial events with Mr. Roo, we wrapped the most important articles in Blogs well. Combined the interaction with questionnaire, we looked deep into user demands, hope to optimize our service in the next year.
The goal of UI design was to soften financial knowledge with an interesting web browsing experience by using a large number of interactive effects. I changes the style to increase the drama of Roo's emotions. The collage of newspapers and magazines increases the rational knowledge atmosphere of the platform. The visual style that greatly escapes from the past can not only test the flexibility of the brand mascot in different visual environments, but also test the audience's acceptance of financial product illustrations.
Highlights of the site
These crisis did tighten our belt!
In the second section, we use a series of flyer design, wrapped a bunch of financial crisis in 2022 and showed our insights. Not only you'll know how the crisis affect our life, Roo.Cash had already prepared several methods to help members reduce losses at the mean time.
Font in use
Primary Title / jf-Lanyang-serif
Sub-title & Body / Noto-Sans
Having multiple weights makes it outstanding. Overall the style has a sense of neutral, modern yet traditionally elegant feel.
The Roo in this page were all drawn in Procreate with iPad. Paired with handwritten keywords and texture materials to increase consistency of the image.
Landing Page RWD
Desktop / 1440
Mobile / 768 - 360
pad / 1440 - 768
Creatives in all touchpoints
Through a variety of ad promotions and some CTA in specific sections, we converted 853 people to sign up within a month!
In order to collect more consumption habits of TA. These feedbacks and results can help us optimize some product pages and services, also provide a new insights for content MKT.
Creative | Genie Chen, Emily, Vivi Wang, Lucy Lee
Art Direction | Vivi Wang
Copy | Genie, Emily
Web | Vivi Wang
Art | Amy Lin, Jay Chen, Phoebe Lei
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