Currently focused on elevating brand value and curating delightful brand experiences. A brand is more than a nice looking logo; it is every interaction you have with it.
How we visualize branding's CIS, make it more accessible and enhance readability in every devices.
Bringing together disruptors across industries and backgrounds to understand their approach to business, culture, and shaping a better future.
How we re-calibrated workflows and defined new strategies to increase the overall visual quality.
How we visualize the brand identity system, and how we enhance its readability across all devices.
Bringing together disruptors across industries and backgrounds to understand their approach to business, culture, and shaping a better future.
How we re-calibrated workflows and defined new strategies to increase the overall visual quality.
sofasoda™️ 2.0 (2021)
sofasoda™️ brand identity from 0-1(2019)
Built illustration system and localized in Apac
Look back to the financial crisis in 2022 with Mr.Roo!
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Shopping Season|campaign launched by Roo.Cash 2022
Learn Storytelling with Hao-Ping Huang
Product Mindset｜sales campaign launched by sofasoda™️
Future Skills Lab｜Za Share Expo 2019
科技教育 rebranding ： brand designer 內部觀察與反思
Build a jingle! 利用 jingle 讓品牌「聲」植人心
如何「算」出好用的品牌色票！
Ocean lover and freediver who can dive into a depth of 25m
Caffeine addict
Dog person but keep 2 cats
Please feel free to reach out if you'd like to know more or create a fabulous brand together!